Whenever a group, society or nation strongly believes in its own moral righteousness, superiority or entitlement, the collective shadow is present. In regards to cultural self-development, the shadow work definition defines shadow traits as usually undesirable ones based upon race, culture, politics, religion or other qualities that are disowned by a collective mass of one group and are placed onto another group or population. This communal phenomenon can exist from small groups (e.g., sports team or church) to an entire country.