I love Jungian/Archetypal psychology. Let me say that up front. HOWEVER, I am reminded of a comment made by a professor many years ago when I told her that I love metaphor. She said, "Love it, but don't get lost in it." Later I was briefly a part of a Friends of Jung group that would gather and have a speaker about Jungian theory. After a few meetings I started getting uncomfortable because I wanted to yell, "How does this relate to real life?" meaning, just because you can wrap a neat theory around something, doesn't actually change the situation. Not many months after this feeling, the group announced that it was disbanding. I was not surprised.
One criticism of Jungian theory is that it has become so esoteric we begin to sound like a secret cult with code words and secret handshakes, helping the well-to-do to be better-to-do. (They are the only ones who can afford such assisted individuation.) What benefit is there in amplifying a personal or communal tragedy to 15 mythic stories if there is no practical guidance suggested by these myths to help the individual or the community?
I invite analysts, social activists, shamans, etc. who currently use Jungian theory in ways that inform them in the cause of making the world a little better AND ask how they have gone about connecting the theory with real world need, actual usage of theory. Either reactive or proactive examples would be welcome. Maybe even asking the community for input would be helpful as well.