Blog Two: Branding America: A Pioneering Nation and People
By Carol S. Pearson
Introduction: Many Americans today have lost faith in the United States and in one another. This blog applies Margaret Mark’s and my work on authentic archetypal branding (described in The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes) to the U.S. Organizations and other social systems are more coherent, and cohesive, if their brand identity is articulated in a core archetypal story